Hi, i am Konstantinos Vatougios, a Creative Intelligence Strategist from Athens.

With a robust background in creative strategy and brand development, I am here to translate insights into compelling campaigns that resonate with diverse audiences.

After a long career working as a Creative Director with the largest marketing agencies in Greece (Ogilvy, The Newtons Laboratory, etc) for major domestic and global clients, and -due to my aptitude for analytical thinking and the strategic priorities I placed on the projects I undertook- I decided several years ago to transition into Creative Strategy. Simultaneously, I trained in data analysis.

At Solid Havas, I established the Creative Intelligence Strategy department, producing intelligence insights and proposals for our clients.  I continued this work on a larger scale, as Creative Intelligence Strategy Head at Publicis Groupe Greece (Comms Brands), in collaboration with global brands to develop strategies that drive engagement and growth.

My experience in strategic communications, creative process development and cultural trend spotting, contribute to building sustainable and impactful campaigns.

I look forward to the possibility of discussing how my expertise may be useful for immediate or more permanent needs of your brand.

• LinkedIn
• Medium
• Goodreads
• Instagram
• Spotify
• Facebook
• X